news

Online  -The observer guardian has a website  social and participatory media  - The 'connect in free' website  -instagram  -Twitter  scott trust values- to carry a liberal tradition  -These values will be continued online and on print in guardian and observer  they want to make sure:  everyone has equal opportunities ( human right)  all individuals has equal worth (democracy)   everyone is universally of equal worth  Representations should:  promote democracy (equality)  celeb individually, diversity, tolerance and allowing opposite point of view  caring for people (interactionism)  being open minded about change  -The Observer section (link within the ‘more’ dropdown), is part of one of the most successful international news websites.  -An online presence makes it a possible economic future for news organisations, by monetising online content through voluntary donations and membership. ...

-The Guardian/The Observer has consistently had a large circulation and has had a significant cultural and social influence.  -The media language used is reflects the representations of UK National broadsheet newspapers in the 1960s.  -The Observer was a significant and at the time, independent national newspaper.  the newspaper industry in 1960s  -newspapers production by large organisations  -issues of worship  -issues of control  -issues of funding  social, cultural, historical and political contexts of the 1960s  - in the 1960s, most producers and readers were white males, LGBT (male) producers did not   go public and LGBT audiences would not expected to be celebrated or discussed by the mainstream media  -LGBT stories were VERY limited due to the closeted lifestyle by individuals/ communities. -Newspapers in the 1960s did not report so much on female or ethnic minority political leaders, especially as there we so few ...

-Representation refers to the ‘construction’ of media texts; what we see is a re-presentation of events, people or ideas.  -This is also known as mediation – ‘the act of going between (in this case, between the real world and audiences).    it is not possible for the media to present the world as it really is because the media constructs meanings about the world  Newspaper Owners/ Editors and sometimes Journalists change or mediate news stories and articles  mediation -This is the process everything goes through before it reaches an audience. This can be how newspaper or magazine photographs are cropped and captioned, or how real life events - like a protest or a speech by a politician - are portrayed in a news report. stereotype - These are a simplified representation of a person, groups of people or a place, through basic or obvious characteristics - which are often exaggerated. construction-  This is the way a media text is put together. In a magazine or...

 Readership- The total number of people who read publication (newspaper)  Circulation- The number copies that are distributed to newsagents and news stands on an average day.  who reads The Guardian/ The Observer  - people in well paid jobs who have more disposable income  - socio economic ABC1  - interested in hard news (politics, national and international news)  -enjoy the magazine inside the newspaper- which features on sport/cooking/fashion/reviews -Age- 15-35 and 35+  reaching an affluent and young audience  Observer readers are affluent, young urban consumers with a strong sense of adventure. They have diverse interests and high disposable incomes, allowing them to engage in sports, hobbies, and travel. As they are hard to reach through other media, the Observer is a highly valuable title to target this audience. we ll- travelled   Observer readers are big spenders on holidays, especially weekends away, spending £570 on average fo...

 Question 1  this question will test your knowledge of audience or industries focusing on The Guardian/ The Observer  Question 2 This question will test your knowledge and understanding of audience or industries focusing on The Guardian/ The Observer  Question 3 This question will test your analysis skills in terms of media language and representation. it could focus on The Guardian/ Observer BUT it may give you an UNSEEN SOURCE.  Question 5 This question will test your knowledge and understanding of social and cultural contexts in relation to the 3 set historical covers.

  ownership -Newspapers are not usually profitable, but instead see as a means of gaining social and political influence  - As a result, they are often owned by a rich individuals rather than a conglomerate  e.g. the sun is owned by Rupert Murdoch       and the independent is owned by Alexander Lebedev                                                (his son Evegeny Lebedev how much control do owners have?  owners are not expected to interfere obviously with their newspaper(s)  doing this would destroy the newspapers credibility  editors are frequently interviewed in the media, they always deny that their owner interferes with the content. however, the owner appoints the editor and they have similar views to the owner  the scott trust owns the guardian/ observer  the scott trust values:  ensures the editor...