representation

-Representation refers to the ‘construction’ of media texts; what we see is a re-presentation of events, people or ideas. 

-This is also known as mediation – ‘the act of going between (in this case, between the real world and audiences).   

it is not possible for the media to present the world as it really is because the media constructs meanings about the world 

Newspaper Owners/ Editors and sometimes Journalists change or mediate news stories and articles 

mediation-This is the process everything goes through before it reaches an audience. This can be how newspaper or magazine photographs are cropped and captioned, or how real life events - like a protest or a speech by a politician - are portrayed in a news report.

stereotype- These are a simplified representation of a person, groups of people or a place, through basic or obvious characteristics - which are often exaggerated.

construction- This is the way a media text is put together. In a magazine or newspaper it includes the layout and writing as well as the choice of images.

selection-This refers to what has been selected to include in a media text.

This can be particularly important in newspaper articles, where selecting certain facts over others can change the angle of a story; what is omitted is sometimes as important as what is included.

ideologies-These are ideas and beliefs, held by media producers, which are often represented in their media texts.

In a newspaper, the ideology of the owner or senior editors could influence the way certain stories are represented, such as lending support to a particular political party.

anchorage-These are the words that go along with images to give those pictures a certain meaning in a specific context. This includes captions and headlines in newspapers and taglines in adverts or on film posters.

the observer's house style 

- Consistent house style e.g. layout, colour scheme