online, social ad participatory media
Online
-The observer guardian has a website
social and participatory media
- The 'connect in free' website
scott trust values- to carry a liberal tradition
-These values will be continued online and on print in guardian and observer
they want to make sure:
everyone has equal opportunities ( human right)
all individuals has equal worth (democracy)
everyone is universally of equal worth
Representations should:
promote democracy (equality)
celeb individually, diversity, tolerance and allowing opposite point of view
caring for people (interactionism)
being open minded about change
-The Observer section (link within the ‘more’ dropdown), is part of one of the most successful international news websites.
-An online presence makes it a possible economic future for news organisations, by monetising online content through voluntary donations and membership.
What are the advantages of print technology and what issues does this cause for online technology?
-Print newspapers offer greater detail on the front page, more layout flexibility, enhanced visual appeal through large photos and graphics, and diverse advertising options, including full-page ads.
-Online homepages offer less detail on individual stories, have layout constraints, are limited by screen size on mobile devices, and feature smaller ads due to space restrictions.
Contributor, members, subscriptions and donators:
The Guardian/ The Observer have been experimenting with their model to protect free online content. During October 2017, they released that they had 800,000 paying contributors worldwide and that this income exceeded that from advertising. In 2025 they have over 1 million contributors showing their loyal readership.
-Monthly subscriptions via Kindle: The Guardian/Observer offer their publication on Kindle devices. This is an example of convergence. The monthly subscription is £9.99, but to entice readers they offer 14 day free trial. This service stopped in 2023.
Cross-Promotion: The Guardian/The Observer advertise their sister magazine ‘The Guardian Weekly’. Although they are not gaining revenue specifically from the magazine itself, they do gain funding from advertising this as it gains exposure and entices readership.
Online Advertising: While online advertisers reach a global audience, they are able to sell advertising to different national audiences.
Audiences
the main section of the print version, consists of news and opinion which is a mix of hard news- traditionally offered by newspapers. These appeal to the news-hungry reader
the homepage includes these sections at the top of the page under the different headings
The 'New Review' consists of more comedic opinion piece, interviews and reviews of theatre, dance, music, computer games and TV listings. These appeal to culture consumer.
The homepage features these towards the bottom of the pages, under ‘reviews’
The sports section covers primarily male sports, with a bias towards football and rugby. This appeals to the sports fan and is written in a stereotypically masculine style.
The homepage carries a ‘sport’ section about two-thirds of the way down the page.
It also contains lots of lifestyle material – fashion, gardening, advice on sex/relationships and serious opinion pieces. This targets women.
The homepage spreads this across several sections, meaning that it’s much more prominent on the website
active and passive audiences
-traditionally, people who read newspapers were passive. they could choose what newspapers to buy and could always write to the editor but would accept messages
- online newspapers attract far more active audiences. The website has little user- generated content and audiences are limited to responding to journalists... although they can do and tend to debate
-the X (twitter) and instagram feeds offer content for response
- remember the neither is moderated, there is much more opportunity for trolling on these feeds, but they encourage a shorter audiences attention span which can discourage debate
regulation- online
Online news is not regulated – unless a newspaper’s online site actively signs up to the regulator. Only print editions are regulated.
X (Twitter) and Facebook are also not regulated. People have free speech to say what they want to.
1. why is fake news a problem
fake news is a problem because it could lead to misunderstanding and have people believe things which arent true
2. why wouldnt the observer/ the guardian publish fake news online
there reputation would be ruined and people would start not to trust what they put out online
3. what could be done about fake news in the future
report it
Clickbait = The use of sensational headlines or images to attract clickthroughs on a website.
Online versions of websites tend to be different from printed newspapers, as thy take on more online attributes (clickbait). For example it tends to be much more celebrity/gossip focused.
The Observer online follows the structure of its print edition, but there is far more prominence on lifetstyle, food and sport stories. These areas don’t tend to dominate the front cover of a print edition. There are also more images/use of photography on the homepage.
Convergence – the merging of previously separate media forms in one entity.
Example – using a smartphone to stream music, take photos, to read
one positive is that it attracts a wider audience from different generations
one negative- online media isnt regulated so abuse and discrimination can occur
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