news

-Representation refers to the ‘construction’ of media texts; what we see is a re-presentation of events, people or ideas.  -This is also known as mediation – ‘the act of going between (in this case, between the real world and audiences).    it is not possible for the media to present the world as it really is because the media constructs meanings about the world  Newspaper Owners/ Editors and sometimes Journalists change or mediate news stories and articles  mediation -This is the process everything goes through before it reaches an audience. This can be how newspaper or magazine photographs are cropped and captioned, or how real life events - like a protest or a speech by a politician - are portrayed in a news report. stereotype - These are a simplified representation of a person, groups of people or a place, through basic or obvious characteristics - which are often exaggerated. construction-  This is the way a media text is put together. In a magazine or...

 Readership- The total number of people who read publication (newspaper)  Circulation- The number copies that are distributed to newsagents and news stands on an average day.  who reads The Guardian/ The Observer  - people in well paid jobs who have more disposable income  - socio economic ABC1  - interested in hard news (politics, national and international news)  -enjoy the magazine inside the newspaper- which features on sport/cooking/fashion/reviews -Age- 15-35 and 35+  reaching an affluent and young audience  Observer readers are affluent, young urban consumers with a strong sense of adventure. They have diverse interests and high disposable incomes, allowing them to engage in sports, hobbies, and travel. As they are hard to reach through other media, the Observer is a highly valuable title to target this audience. we ll- travelled   Observer readers are big spenders on holidays, especially weekends away, spending £570 on average fo...

 Question 1  this question will test your knowledge of audience or industries focusing on The Guardian/ The Observer  Question 2 This question will test your knowledge and understanding of audience or industries focusing on The Guardian/ The Observer  Question 3 This question will test your analysis skills in terms of media language and representation. it could focus on The Guardian/ Observer BUT it may give you an UNSEEN SOURCE.  Question 5 This question will test your knowledge and understanding of social and cultural contexts in relation to the 3 set historical covers.

  ownership -Newspapers are not usually profitable, but instead see as a means of gaining social and political influence  - As a result, they are often owned by a rich individuals rather than a conglomerate  e.g. the sun is owned by Rupert Murdoch       and the independent is owned by Alexander Lebedev                                                (his son Evegeny Lebedev how much control do owners have?  owners are not expected to interfere obviously with their newspaper(s)  doing this would destroy the newspapers credibility  editors are frequently interviewed in the media, they always deny that their owner interferes with the content. however, the owner appoints the editor and they have similar views to the owner  the scott trust owns the guardian/ observer  the scott trust values:  ensures the editor...

 1. the sun 2. financial times  3. the newspaper industry: problems faced  - very few people are interested in newspapers due to social media and internet  -many people criticise lack of sustainability due to deforestation    -the generation interested in newspaper is decreasing  - digital news is really accessible   the future of news and journalism  More ‘lifestyle’ content online – reflects the audiences obsession with celebrity/popular culture. UK press are represented as untrustworthy. Comment based content.  Increase of technology – AI/robots transforming journalism for the better?? paywalls- an arrangement whereby access is restricted to users who have paid to subscribe to the site.

The Guardian is a daily newspaper published by the Guardian group and owned by the Scott Trust The Observer is the Sunday newspaper published by the Guardian group. It’s basically the Guardian but released on a Sunday with more of a focus on investigative, long term, journalism. But it will still report on immediate news. It’s the oldest running Sunday newspaper and dates back to 1791! (FYI: The Guardian Weekly is a weekly summary of the week published by the Guardian group which compiles articles and pieces from the previous seven days into a weekly summary) Develop ideas that help to improve the world, not just critique it. Collaborate with readers and others to have greater impact. Diversify, to have richer reporting from a representative newsroom. Be meaningful in all our work. Report fairly on people as well as power and find things out. This underpins all of the above. objective information- this means it should be free from prejudice caused by personal feelings.  unbi...

  definition of news A newspaper is a publication containing news, information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly. top 10 news papers in the uk  -the times  -the daily telegraph- broadsheet  -daily mail  -daily mirror- tabloid  -metro -the guardian -the sun  -evening standard  -daily express   tabloid news targets 30-40 year old, image led  broadsheet 50-70 writing led  difference between tabloids and broadsheet front pages hard news: news and events which are reported immediately- broad sheet   soft news  less serious more gossip based- tabloid  serif- broadsheet  sansserif- tabloid  masthead- title and logo of newspaper  caption- typed text under the photo explaining the image  headline- the main story  main image- dominant picture, often filling much of the front cover sta...